Silmo 2014 . Trends 2015
The words Material Innovation, Technology and Fashion Differentiation describe the trends that exhibitors and visitors were discussing about all these 4 days.Recyclable materials and new colors combinations with traditional materials, like acetate, wood and fabric were in the point of interest.
- Material InnovationThere are many projects out there trying to use different materials in order to diversify their products but after a few seasons I believe that the market has returned to the stable and tested materials trying to treat them with new technics.
Wood has been a trend the last 2 seasons but after the test of the market most people remembered how sensitive material it is and not stable for prescription lenses. The result was to see in Silmo 2014 a change in using acetate with wood finish treatment.
- TechnologyFor the first time I checked so many booths delivering high tech solutions for the end consumer like Digital Eye Measurements, Google Glass solutions and generally software that engages the customer, like Online Try-On applications.
This verifies the clear online direction our industry has taken. Saw too many tools to use, in order to open your own online shop. I believe that 2015 will take the battle for optical market, online. With so many tools it is very easy for new startups and established companies to make their start online
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